Meet the Team

Bill Sherard – Owner / General Manager

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Bill Sherard has deep Virginia heritage in radio. I started my broadcast career as a high school student in Big Stone Gap, deep in the valleys of Southwest Virginia.  During college in Richmond, I worked full-time as a nighttime teen DJ on a legendary top 40 radio station, WLEE.  Years later I was lucky to work with partners who provided me with ownership at two Alexandria, VA radio stations, which we later sold to Group W Broadcasting.  Then I was able to build my own radio group of 9 stations in Connecticut, Massachusetts, New Jersey, and Illinois. I’ve never lost my love for radio, after 60 years.  I’m proud to operate radio stations here in the Northern Neck.  I believe in the power of radio to help a local community be a better place.  WIGO Country, BAY FM and our great team here are hopefully a testament to that.

Lauren James – General Sales Manager 

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Lauren James is a Northern Neck Native, a graduate of Lancaster High School and of Christopher Newport University. I’ve worked in radio advertising sales for over 5 years and am currently enrolled in the Virginia Association of Broadcasting’s Best of the Best leadership program. I’ve been awarded several VAB awards for commercial production and promotional concepts. I am co-owner of 2022 Start-up Paddle On LLC, a Kayak and Paddle Board Rental Company. In my spare time I enjoy spending time with family, being on the water, and traveling.

Deanna Mullins Chadwick – Bus. Manager [email protected]

Deanna Mullins Chadwick has been a part of the Two Rivers Communications team for 16 years as our Business/Traffic Manager. I enjoy performing regionally with my sisters in our band, The Mullins Sisters. You can also find me at The Old Dominion Barn Dance as a part of the cast of great entertainers at the Beacon Theatre in Hopewell, VA. I enjoy spending time with my family and grandchildren as much as I can when I’m not working or performing!
Patty Jones – Sr Account Manager
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Patricia Jones is a veteran marketing professional from the Northern Virginia area. I’ve ‘sat in most seats at the marketing table,’ including radio sales and promotion, advertising agency experience and AVP of Corporate Branding for SAIC. Some career highlights include winning Billboard Magazine’s Country Music Station of the Year for producing a radiothon that raised $250,000+ for the Vietnam Veterans Memorial Fund, Co-author of “Say It and Live It’ published by Doubleday, leading a team to produce a business book from start to finish, developing an action figure, commissioning a song, and producing a music video. Patty enjoys spending time with friends and family – particularly her son, cooking and watching live music, especially country and classic rock. Bruce Springsteen is her musical hero.

Ron Jeffries
Operations Manager 
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Ron Jeffries – I knew radio was my calling very early on, spinning records, giving time checks and making up weather forecasts in the family room at about 8 years old. Working much of my career in Richmond and Virginia Beach, i’ve always made my home on the middle peninsula. I’ve spun Oldies, Adult Contemporary, Adult Alternative, Classical, and Country. In off hours I enjoy the Bay, watching movies, football and baseball, and playing golf. In addition to the Classic Hits Morning Show show, I’m also operations manager for 104.9 WIGO Country and Classic Hits 101-7 Bay FM since 2009. Was lucky enough to have heard Stevie Ray Vaughan live. It was 1983 – still the best concert I’ve been to….. or maybe Steely Dan was the best… or…..

Steve Grainer
Public Service Coordinator
Morning Host – WIGO
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Steve Grainer – Started as a deejay when vinyl was the standard. I graduated college with a degree in social sciences and education followed by a 40-year career in fire and emergency services and related training in hazardous materials and incident command. I returned to playing music for fun and was fortunate to find a company that allowed me to do that-Two Rivers Communications. My favorite non-music pursuits include gardening, hunting, and fishing. I now can do all those things in the same place—no place better than the Northern Neck.